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First Thoughts
  By Dan Gilmore - Editor-in-Chief  
     
   
  Jan. 15, 2010  
     
 

A Decade of Supply Chain Management

 
 

A decade sure is a long time.

 

Many of you wrote to say you enjoyed my review of the year in Supply Chain 2009 last week and also the 2009 monthly chronology of major supply chain events for the year in this week’s On-Target e-magazine.

Hope you will enjoy a similar review on the decade in supply chain, which I offer below.

It is hard to imagine now, but “Supply Chain Management” was not a concept at all broadly understood even in 2000 – nowhere near what it is today. I was an industry analyst from 1998 to early 2000, and I had taken in that period many calls from clients asking for a basic explanation of what supply chain was all about. I remember one specifically from truck maker Navistar in what must have been 1999, with the caller, a director level manager, saying his CEO had read an article on supply chain management and decided Navistar needed to get some SCM religion right now – could I help get them started?

We’ve come a long way in 10 years, haven’t we?

Gilmore Says:

In 2008, we imported $338 billion in goods from China, a 238% gain from 2000.


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Ten years ago, we had also just passed “Y2K” without the disaster many were predicting for computer systems – after software providers and consultants had hit the gold rush in the few years before then fixing and replacing enterprise systems to address the date field issue.

Supply chain software was perhaps at it zenith – indeed, there was almost a bit of mania going on with regard to supply chain optimization and e-commerce technology. i2’s stock soared to $200 per share; in May of 2000, it had more than 6000 people at its annual user conference. A decade of problems later that began just a bit after that peak, the supply chain software pioneer will become part of JDA Software in just a few weeks.

Oil prices, hard as it is to remember, were at about $18-20.00 per barrel in 2000, dipping to a low of just above $15 per barrel in the recession of 2001. From there, it was almost a continuous line straight up until the peak in July of 2008 at something $147.00, then collpase again in the recession. (See graph of the decade in oil prices.)

In 2000, Dell was viewed in almost reverential terms for its build-to-order supply chain juggernaut – the model for the supply chain of the future. Dell ran into its own business problems midway through the decade, and in 2008 largely changed its business and supply chain model, and now is just another company with a good but not especially noteworthy supply chain.

It’s hard to imagine now, but China was not much of a force at all at the start of the decade, though things were moving there and that would start to change within just a few years. US imports from China were $100 billion in 2000, and would rise by more than 20% per year from 2002 through 2005 and then 18% in 2006. In 2008, we imported $338 billion in goods from China, a 238% gain from 2000. China’s own economy and role in the world advanced proportionately.

The Auto ID Center at MIT had really just started in 2000, and I think it was in 2002 that the first test of an RFID-tagged pallet was completed in a move from a Unilever DC to a Walmart DC. In 2003, the Walmart RFID “mandate” was announced, as was the formation of EPCglobal, taking over from the Auto ID Center. While there has been much RFID progress outside of the consumer goods to retail channel, the overall lack of progress there in the decade simply would have seemed impossible to most involved eight years ago.

In 2001, in one of our Greatest Supply Chain Disasters of All Time, network gear giant Cisco got caught with way too much inventory in the recession, and took a $2.1 billion inventory write-down. This was actually a seminal event in supply chain, as it causes Wall Street analysts to start looking much more closely at corporate inventory levels to avoid the next Cisco-like surprise. That has translated into much greater CEO/CFO attention on the same, and therefore to the supply chain as well.

There is a lot more, but we are running out of space. Next week in On-Target, we’ll give a chronology of key events in the decade of supply chain – take a look.

Here are what I think are the key forces and changes over the past 10 years of supply chain, some a bit repeated from above:

  • Major change for supply chain thinking as it moves from a concept and practice largely embraced by a relatively few number of leading companies to one that is a core part of the business vernacular in 2010 and not well embraced only by the laggards. Chief Supply Chain Officer becomes a relatively common title.

  • Relatedly, growth of Sales and Operations Planning from a concept that was being used by a small number of leading companies at the start of the decade to mainstream business practice to align demand and supply today.

  • Dramatic change in the use of supply chain performance metrics and tools to drive behavior and performance.

  • Lean and Six Sigma move from the factory floor to be applied in supply chain processes generally – in some cases, maybe taken too far.

  • Supply chain risk management moves from a concept not much even discussed early in the decade to critical discipline for supply chain executives.

  • Offshoring and outsourcing see dramatic growth. Percent of “value added” by final seller of manufactured goods drops into the 15-25% range for many companies. Virtual supply chains go from vision to reality. It was early in this past decade when companies like Levi’s jettisoned their own plants to become brand companies.

  • China rises to become major force both as a supplier to the West and as a potential market – challenging US world leadership at the same time. China was not even part of the WTO until late 2001.

  • Tremendous consolidation in the supply chain software market. Over the decade, Manugistics, JDEdwards, Peoplesoft, Retek, i2, IMI, countless providers in Warehouse Management System, factory scheduling, and other niche applications taken out by competitors. On-Demand software gains major foothold in market.

  • Green supply chain thinking and Sustainability rise from not even really a factor early in the decade to powerful force today, driven in part by Walmart smartly picking up the cause and helping its reputation.
  • Transportation Management as a function moves out literally and figuratively from the small office in the back to much more strategic and important element of supply chain excellence.
  • Rail transport moves from a sort of invisible, almost forgotten mode except for a few industries early in the decade to major player at its end, fueled in part by import-driven intermodal, and now concerns about transporation costs, carbon emissions, and congestion. Warren Buffer buys Burlington Northern Sante Fe.

  • Supply chain visibility moves from vague concept mostly discussed by software vendors and industry analysts to important focus in most supply chains.

  • Commodity prices and even availability have become much more dynamic and a cause of corporate concern over the past decade; China is acquiring commodity assets all over the world, and said to be hoarding some metals. Procurement function rises in strategic importance.

 

There’s more, but think this is a good list. Again, look for our chronology next week in On-Target. Would welcome your thoughts on the decade in supply chain to complete the picture.

 

 

What do you think were the biggest change and events in supply chain during the 2000s? What did Gilmore leave of his list? Anything special you remember from the decade? Let us know your thoughts at the Feedback button below.

 
 
     
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Feedback
2010-01-29

I just read your article and it brought back many memories of my involvement in the Supply Chain Management Software market. The only difference is that my time frame was from 1984 – 1999 when I served as the Sales Executive for Manugistics.

I reviewed your list of Key forces and changes over the last 10 years and this list is what prompted my response.

First of all Manugistics, which was known as STSC until we went public on August 13, 1993, created the market for Supply Chain software. The original author of our software, Bob Brown (who was known to many as RG Brown and was the brains behind exponential smoothing, Inforem and Wholesale Impact) taught me the basics behind the functionality as I embarked on putting together a business plan to sell this concept of “Integrated Logistics”.

Supply Chain Management was not a terminology yet. I believe either Andersen Consulting or AT Kearney came up with the term.

In the first training class in 1984, Bob Brown approached me at a break and said “So you’re the guy
who’s going to sell this stuff”.  I replied that I was and asked if he had any advice. He said “Well, good luck, because this stuff is 10 years ahead of it time”.  He was right. For the next 10 years we essentially were missionary selling but we didn’t need hundreds of sales to make a business. Our Routing and Scheduling software, TRUCKS, was a hit as we sold it to practically every major grocery firm and quick service delivery company. Safeway and Martin Brower were the first 2.

What became our showcase product, Logistics Plus, was sold to the early adopters such as Dow Chemical, Procter and Gamble, Eli Lilly, Colgate, Unilever, Johnson & Johnson, Pillsbury and James River Paper.

By 1998 we sold practically every major Process Industry account in the country, which brings me back to your Key Forces and Changes list. In the Process Industry, which we owned, supply chain thinking moving from a concept to a practice became a reality by the late ‘90’s simply because customer service levels were a life and death issue for these firms. We were right in the middle of the Wal-Mart/ P&G initiative that kicked off Vendor Mangaged Inventory.

i2 was selling into the discrete industry with Finite Capacity Scheduling but not an integrated Supply Chain Solution. They did a great marketing job of making the market think they had an SCM solution.
In my 16 years at Manugistics we lost a process industry deal to i2 only 2 times. One in Mexico and one in a terrible sales job by us in the States. Our European operation, led by Arthur Vonchek, was the leading SCM software company on the continent. i2 had us in revenue in the rest of the world due to their selling mega 8 figure deals to the Dell`s, 3M`s and Intel’s of the world.

Sales and Operations Planning was a critical part of our customers needs. Dow Chemical, who bought our software in 1985, was the leader in this concept. What has amazed me is that, in a recent study by Chain Link Research, S & OP and Demand Forecasting is still at the top of the list of Process Improvement Priorities.

Concerning the point of supply chain performance metrics. Our SVP of Consulting Services, Mary Lou Fox, can be credited with the development of our Supply Chain Maturity Model which was used heavily in both our sales cycles and in the implementation of the solution. It pinpointed where a firm was in their maturity level and what they could accomplish and when. This was first used around 1994 as we then had critical mass with our customers and an excellent relationship with the AT Kearney’s of the world who we used to vet our concepts. Performance metrics were a key to achieving the next level in the maturity model.

It looks like the rest of the industrial world, i.e. discrete industry, has caught up with the process industry when it comes to SCM. I’ve been out of the pure SCM market since ‘99 and am wondering what advances the process industry has made since they were the leaders in SCM process improvements in the 90’s. I would think their leadership in this area will again influence the discrete industry‘s thinking in this decade.

I enjoy reading your articles. I thought with your passion for SCM that you might appreciate some of the history behind the beginnings of SCM and the software developed to enable these processes.

Keith Enstice

2010-01-19

Excellent recap of the decade !!
 
While I`m not an authority on the subject, I believe that the threat of bio-terrorism and its impact on the supply chain has to be noted.  Acts of terrorism became prevalent in this decade and the cost to the supply chain was enormous.  Everyone had to start building precautions into their supply chain.  The Bio-terrorism act was created.
  
Ted

2010-01-16

Thanks for presenting a good summary of actions and changing profiles in SCM domain during the past decade. I would like to add a couple more changes which we noted here in India. They may be an extended reflection of the west.
 
  • Consolidation and pruning of suppliers and classification as specialists;
  • Supply chain and logistics functions took prominence and many organizations shifted from functional organizational setup to value chain organization structure, as you touched upon in your first item;
  • Organizations collaborated to offer complete value chain from single window to their customers, happening prominently in the automobile sector;
  • VAT implementation created more flexibility in supply chain and collaborative supply;
  • Inventory performance in terms of capital, as well as, operating ratio improved cutting across all industries; and
  • Reliability of supply improved drastically and quality checks reduced.
 Among our international customers, we could see M&A, more focus on lead time reduction with predictable and timely delivery. 3PL service providers shifted some of the processes from destination to origin for the cost advantages.
 
I look forward to more chronology, coming out next week.
 
Ranjan
Enterprise System Solutions (P) Ltd.
Orissa, INDIA

2010-01-15
 
Good observations regarding to the last ten years and interesting to see the list of changes.
 
To me it`s all indicative of the shift from Supply Chain as an Organizational Function to 
Supply Chain as a Business Process that is integral to both revenue and profit growth.

Robert Nardone

2010-01-15

I think one of the largest components of growth during those ten years was the explosion of Supply Chain education.  Just think, APICs changed their CIRM course to CSCP (certified supply chain professional.)  We now see where you can obtain a BS in Supply Chain Management. It has become a discipline and a science in higher education.
 
Ben Mitchell

2010-01-15

Another brilliant review. You are right, the changes in just 10 years are amazing. In retrospect, 10 years ago seems like a lifetime. Thanks for putting all that into context.
  
Angela Proctor
Supply Manager
Portland, OR



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